Targeted mobile ads improve coupon usage by 20% for Quiznos

02/13/2013 | QSRMagazine.com

A location-sensitive mobile ad campaign by Quiznos increased coupon usage at chain shops by 20%. Sense Networks targeted consumers ages 18 to 34 who were within a three-mile radius of a Quiznos location in Portland, Ore. "Today's consumer is constantly on the move and the ability to identify and target users based on the behavior our technology extracts from location data is invaluable," Sense Networks CEO David Petersen said.

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