U.K.'s Belstaff widens Fashion Week audience via mobile

02/13/2013 | Luxury Daily

Mobile users and others online had the option of live viewing and participation in U.K. fashion house Belstaff's New York Fashion Week runway show via live streaming. The footage was accompanied by a Twitter hashtag for live commentary. "What luxury fashion brands are beginning to realize is that the fruits of this labor should not just be enjoyed by the elite fashion critics who are invited to Fashion Week, but also by the entire fan base of their label," said Shuli Lowy, marketing director at Ping Mobile.

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