Facebook leads in display ad impressions for 2011 with 1.3 trillion

02/14/2012 | Poynter.org

Ad targeting seems to be the key as the biggest carrier of online display ads, Facebook, accounted for more than 1.3 trillion impressions last year, or 27.9% of the global total, per comScore. Meanwhile, Yahoo! and AOL, content-related providers that also target ads, accounted for 529 billion and 131 billion impressions.

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