Lexus pursues mobile, upscale audience at Wall Street Journal

02/14/2012 | Luxury Daily

Lexus' mobile banner ad with The Wall Street Journal takes users with a tap to a mobile-optimized landing page. The target is the Journal's upscale readership for the Toyota luxury unit's 2013 GS model. The latest mobile effort extends the automaker's mobile experience, which includes ads last year on Pandora.

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