Targeted display is the tide that lifts all boats

02/14/2012 | Marketo

Concentrating on the lower-funnel engagement at the expense of upper-funnel engagement is a common pitfall of business-to-business marketers, writes Bizo's David Karel. The value of targeted display ads is how they affect lead generation and its positive effect on all other stages of the sales funnel, leading to more cost-efficient total conversions.

View Full Article in:

Marketo

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY