Targeted display is the tide that lifts all boats

02/14/2012 | Marketo

Concentrating on the lower-funnel engagement at the expense of upper-funnel engagement is a common pitfall of business-to-business marketers, writes Bizo's David Karel. The value of targeted display ads is how they affect lead generation and its positive effect on all other stages of the sales funnel, leading to more cost-efficient total conversions.

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