U.S. display ad impressions totaled 5.3 trillion last year, but 3 in 10 of those ads were never seen, according to this year's Digital Future In Focus report from comScore. Advertisers will likely "demand more accountability" in 2013, putting publishers under pressure to tweak their site designs and ad inventories, the report notes.
3 in 10 online ads are never seen
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
|Online Advertising Specialist||