Adidas hopes Energy Boost shoe tech can help it take on Nike

02/14/2013 | Forbes

Adidas is proclaiming a "new chapter" of athletic shoes with its Energy Boost line, a $150 pair of running shoes powered by tiny capsules in the sole. The brand plans to roll out the shoes at specialty stores this month without the backing of a TV campaign, to gauge response before considering an ad blitz, says Patrik Nilsson, president of Adidas America. In the running-shoe category, Adidas is taking on Nike, which commands 54% of the global market compared with Adidas' 4.4%, according to SportsOneSource.

View Full Article in:

Forbes

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY