B2B marketers frustrated by unclear search queries should look hard at the new tools for demographic search targeting coming from LinkedIn and Facebook, PPC Associates CEO David Rodnitzky writes. LinkedIn formerly only permitted targeting by what users said about themselves, but its recent opening of group-affiliation targeting has interesting prospects. Facebook's FBX and Custom Audiences extends a wealth of options for retargeting and preparing custom e-mailing lists.
Avoid the unclear-search conundrum with social-net targeting
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