Coke runs crowdsourced ad on "Idol" for Valentine's Day

02/14/2013 | MediaPost Communications

Coca-Cola was set to make history by running an open-source ad during "American Idol" on Thursday. The 60-second commercial, filmed by a 23-year-old in New Zealand, was praised by Jonathan Mildenhall, vice president of global marketing and content excellence. "This work redefines the benchmark of open-sourced excellence," Mildenhall said.

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