Column: "Passionate" energy is key to closing a travel sale

02/14/2013 | Travel Research Online

Travel agents can make the travel-planning process with clients much easier by channeling their passion for travel into their desire to help their clients build the most memorable vacation, Richard Earls writes. "Once you realize that your mission is about helping others to travel, your travel practice becomes truly client-centric. You quit thinking with your own set of preferences and, importantly, you quit thinking with your own set of criteria about terms like 'fun,' 'luxury,' 'cost' and 'value,' " Earls writes.

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