Consumer reviews on mobile are helping conversions

02/14/2013 | MobileCommerceDaily.com

Consumers who post reviews mobile sites and applications are having a greater effect on conversions, Lauren Johnson writes. Branding Brand's Joey Rahimi says reading of products reviews on the company's mobile sites increases conversion by 29% and the value of the order by 13%. "Reviews help customers make the leap from consideration to purchase. This is especially important when big-ticket items are involved," Rahimi says.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA