Consumer reviews on mobile are helping conversions

02/14/2013 |

Consumers who post reviews mobile sites and applications are having a greater effect on conversions, Lauren Johnson writes. Branding Brand's Joey Rahimi says reading of products reviews on the company's mobile sites increases conversion by 29% and the value of the order by 13%. "Reviews help customers make the leap from consideration to purchase. This is especially important when big-ticket items are involved," Rahimi says.

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