Consumers' migration to mobile is an opportunity for alert marketers

02/14/2013 | MediaPost Communications

Marketers should acknowledge consumers' continuing shift from PCs to mobile devices by focusing on the platform this year and making the necessary investments, advises a report from Forrester. To take full advantage of the trend, it is necessary to exploit mobile's strengths by distinguishing between smartphones and tablets, and tapping into Web services and the analytics and real-time data that mobile makes possible.

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