How to capitalize on nail care sales

02/14/2013 | DAYSPA magazine

Nail care continues to be a bright spot in the beauty sales market, and spas and salons can employ strategies to capitalize on those sales, experts say. Among their tips: Package skin care specials with offers for nail products, place nail polish near the counter for impulse purchases, and consider hosting "mini-manicure" events to draw in new clients.

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