Luxury marketers shying from mobile miss a key way to reach audience

02/14/2013 | Luxury Daily

Luxury brands may be missing an opportunity to reach a target audience that lives on mobile devices by shying away from the platform, experts say. One problem may be the limitations that small screens present for the kind of high production values common to luxury brand campaigns. However, some brands, such as BMW, have found ways to engage their select audience in the mobile space.

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