NBCU wants to play catch-up on fees, ad rates

NBCUniversal, in an attempt to narrow "the monetization gap" between it and its peers, plans to raise affiliate and retransmission-consent fees, as well as ad rates, for its cable networks, including USA Network, Bravo and Syfy, its NBC broadcast net, and about two dozen NBC and Telemundo owned-and-operated stations, NBCU CEO Steve Burke said. "Our affiliate fees are not what they should be, both in terms of the cable channels and retransmission consent," Burke said during a call with analysts. "On the advertising side, our CPMs are lower than some of the other people in the business who have lower ratings than we do."

View Full Article in:

Multichannel News · Hollywood Reporter (free content), The · FierceCable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX