Playnomics debuts mobile player-targeting and retention platform

02/14/2013 | VentureBeat

Playnomics has extended its PlayRM platform, which helps optimize game monetization and player retention, to mobile, writes Drew Takahashi. Developers can use the platform much as businesses use customer-relationship management to target consumers with special offers when their attention wanes. Beta users have seen a 150% increase in retention using these tactics, according to Vice President of Business Development Ian Atkinson.

View Full Article in:

VentureBeat

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Vice President, Public Relations
iCrossing, Inc.
San Francisco, CA
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO