Report: Most retailers see omnichannel future

02/14/2013 | Women's Wear Daily (subscription required)

Creating a stronger digital presence and melding it into the overall omnichannel experience are key components of future retail growth, and the winners will be the ones that focus more on customers and less on channels, said Tory Burch CMO Miki Berardelli at a conference this week. "If your brand is being talked about, there is nothing more powerful than customers talking and being brand ambassadors."

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