Romancing the B2B buyer with friendly pull marketing

02/14/2013 |

Using pull marketing effectively is much like employing good timing when courting a romantic partner, writes Christopher Ryan. The key is to treat your customers according to where they are in the buying journey, Ryan writes. So clean up your website to attract them at the top of the funnel, use content to show you're smart and interesting, woo them with multiple relevant offers, and align your sales channels to "make it easy for them to buy from you," Ryan advises.

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