Rovio creates in-house ad team for brand-integration push

02/14/2013 | Advertising Age (tiered subscription model)

Rovio has created a division called the Advertising Partnership Team that will focus on integrating brands into its applications, as the company looks to expand beyond its reliance on paid downloads and mobile display ads brokered by third parties. "There's so much more that we could do with brands," Rovio's Michelle Tobin says. The new division will concentrate on brand integration in the "Angry Birds" franchise, with a McDonald's partnership in China as a potential model, Tobin said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY