Study finds racial differences in social network usage

02/14/2013 | Advertising Age (tiered subscription model)

A Pew Research Center study has observed differences in how Americans of different races use mobile devices. More than a quarter of black Web users are on Twitter, compared with less than a fifth of Hispanics and 14% of white Web users. Black and Hispanic Americans are also more likely to use Instagram than white Americans, while Pinterest is more popular with white users than black or Hispanic Americans.

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