Video-marketing tips from a YouTube success

02/14/2013 | MarketingSherpa

Wasp Barcode's YouTube page now has more than 1 million views -- not bad for a "super nonsexy product," says Jeremy Vest, the scanner-maker's online manager. That's a sign it's possible for any business to make a splash on video-sharing sites, Vest says. "There are a lot of safe bets for small business and video," he says. For example, creating a how-to video isn't difficult and can establish authority for your business.

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