What you get or give for Valentine's Day may depend on where you live

02/14/2013 | SmartBrief/SmartBlog on Leadership

What are you buying your sweetheart on Valentine's Day? What are they buying you? Americans are expected to spend $18.6 billion for Valentine's candy, cards, gifts, and other items this year, according to research from the National Retail Federation. This analysis from Esri details what sweethearts buy each other based on ZIP codes. What does your ZIP code say about the kind of gift exchange you will experience today?

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