Why Kaiser Permanente started video blogging

02/14/2013 | SmartBrief/SmartBlog on Social Media

Kaiser Permanente's video-blogging efforts helped the company tell a variety of stories, some of which wouldn't have fit into a traditional advertising format, Andy Sernovitz writes. The company posts customer testimonials and staff profiles to help customers get a feel for the brand, and it shows the videos in its waiting rooms and conference rooms to increase exposure.

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