The kids are alright

02/15/2009 | Advertising Age (tiered subscription model)

Kid-friendly cable networks such as Nickelodeon, Discovery Kids and Cartoon Network are expected to have a stronger upfront selling season than adult-skewing networks that rely on their prime-time performances, according to this report. The kids' upfront, according to handicappers in the media-buying community, is expected to be flat to down 2% from last year's $1 billion take.

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