E-commerce data show online shoppers seek deals, free shipping

02/15/2010 | NYTimes.com

ComScore analyzed e-commerce data for last year and found that online shoppers are less likely to make a purchase if they are unable to get a deal as well as free shipping. Although online shopping accounts for just 8% of total retail sales, that figure is expected to grow. "Each year we have a new set of people entering the job market out of school, who are very, very comfortable online and with e-commerce," said Gian Fulgoni, chairman of comScore.

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