2 films show the way to reach post-49 audiences

02/15/2013 | Huffington Post, The

Two recent films -- "Quartet" and "The Best Exotic Marigold Hotel" -- aim well above the normal mass-movie-crowd cutoff age of 49, and are finding their own audiences, writes author Warren Adler. "I truly believe that the commercial sands are shifting, and those of us who can hear the ever increasing thunder of mortality's bottom line are increasingly interested in how one deals creatively with the impending endgame."

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Huffington Post, The