AP building new direct-to-reader business model on mobile and ads

02/15/2013 | Digiday.com

The Associated Press is now exploring opportunities outside the bounds of its primary syndication business, developing its own content platforms to market content directly to consumers. The AP's branded efforts include microsites for various sports and a mobile-first strategy that pairs ads with AP content through the service's own app. "Now that we have a track record with AP mobile and the microsites, we’re in a position to talk to brand advertisers about buying advertising on these products," said Senior Vice President Jim Kennedy.

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