Boomers are sliding back in the PR industry

02/15/2013 | MediaPost Communications

Boomers are losing their prominence in the PR industry as younger generations come along with a richer understanding of how to leverage digital and social technologies, writes dbray Media founder David Bray. In fact, some PR companies are encouraging younger staff to mentor boomers. But there are also free webinars that can help the older generation get up to speed digitally, an imperative to keep apace in the industry.

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