Forbes sees 150% jump in mobile traffic

02/15/2013 | Mobile Marketer

Mobile accounts for 3 in 10 visits to Forbes.com's digital content, and in the past 12 months, its mobile audience increased 150%. Forbes is encouraging content sharing and reports 100,000 social interactions per day. Readers "need to be able to quickly and easily get to more pieces of relevant content regardless of the device they are using, and we have built out our user experience on mobile accordingly. As a result, we have seen every major metric increase year-over-year –- unique visitors, repeat visits and page views," said Mark Howard, senior vice president of digital advertising strategy for Forbes Media.

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