How Facebook is shaking up search marketing

02/15/2013 | Advertising Age (tiered subscription model)

Facebook's Graph Search is a big deal because it will effectively force brands and marketers to figure out new marketing models that incorporate aspects of search and social media marketing, Clara Shih writes. "Welcome to the new era of SEO: instead of links and keywords, it's 'likes' and 'check-ins' that will get your business to the top of the search results," Shih writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY