How Facebook is shaking up search marketing

02/15/2013 | Advertising Age (tiered subscription model)

Facebook's Graph Search is a big deal because it will effectively force brands and marketers to figure out new marketing models that incorporate aspects of search and social media marketing, Clara Shih writes. "Welcome to the new era of SEO: instead of links and keywords, it's 'likes' and 'check-ins' that will get your business to the top of the search results," Shih writes.

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