Influencers a core part of content marketing strategy

02/15/2013 | SearchEngineWatch.com

Identifying "super influencers" on blogs and social media who can drive large shares of traffic to a business's website is one of the most important parts of content marketing, writes Ben Straley. Those influencers serve as brand advocates, so businesses should strive to build a good relationship with them, he notes. This includes creating exclusive content for them to see before others or allowing them to test drive products.

View Full Article in:

SearchEngineWatch.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY