Whole Foods expects wide-appeal effort to hit bottom line

02/15/2013 | Wall Street Journal, The

Whole Foods Market has predicted a lower profit margin during the next three quarters as a result of trying to attract cost-conscious shoppers. "We know that one of the keys to broadening our appeal and growing our sales over the longer term is to improve our relative value positioning," co-CEO Walter Robb said. "As such, we are not forecasting an improvement in gross margin this year."

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