Marketers rev up Daytona ad spend

02/16/2006 | USA Today · Wall Street Journal, The

NASCAR is becoming more popular, and advertisers increasingly are relying on live events to capture the attention of time-shifting viewers. These trends are turning the Daytona 500 into a launching pad for maiden advertising campaigns, with new spots in the queue for Coca-Cola, Ford Motor, Procter & Gamble's Gillette, Sprint Nextel, UPS and more.

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USA Today · Wall Street Journal, The

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