At PepsiCo, employees sample campaign first

02/16/2009 | Adweek

Before PepsiCo unveiled its "Word Play" campaign, it marketed the concept directly to employees. Bill Wyman, senior marketing manager for trademark Pepsi, calls the concept "invertising." Wyman says, "If we were going to be successful in the marketplace, we were going to have to live and breathe the Pepsi brand with all of our employees."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA