At PepsiCo, employees sample campaign first

02/16/2009 | Adweek

Before PepsiCo unveiled its "Word Play" campaign, it marketed the concept directly to employees. Bill Wyman, senior marketing manager for trademark Pepsi, calls the concept "invertising." Wyman says, "If we were going to be successful in the marketplace, we were going to have to live and breathe the Pepsi brand with all of our employees."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA