"Dog Whisperer" to sing praises of Swiffer

02/16/2010 | New York Times (tiered subscription model), The

Cesar Millan, of National Geographic Channel's "Dog Whisperer" show, has been tapped by Procter & Gamble to promote Swiffer products. "I was using the Swiffer long before they approached me, so for me it was a no-brainer," said Millan, who will be featured in online marketing and will provide dog-related tips on Swiffer's Web site and Facebook page.

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