General Mills looks to Hispanics, boomers, millennials

02/16/2010 | Advertising Age (tiered subscription model)

General Mills is creating marketing strategies and products based on its belief that growth opportunities can be found among Hispanics, baby boomers and millennials. "We're anticipating a rise in multicultural consumers, particularly Hispanics, plus a growing number of aging baby boomers and the emergence of millennials as the next generation with significant influence in the marketplace," said Chief Operating Officer Ian Friendly.

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