Princess Cruises revives luncheon tours

02/16/2010 | TravelMarketReport.com

Princess Cruises is launching a program that allows travel agents to give prospective passengers a taste of a cruise by bringing them aboard a Princess ship for lunch and a tour. "Seeing a ship in person is a powerful way to give potential cruisers a feel for the excitement of cruising, and a small preview of the cruise experience that awaits them," said Jan Swartz, executive vice president of sales, marketing and customer service at Princess Cruises. "We think this new program can be a great way to turn a 'maybe' into a sale."

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