Amazon ramps up in-house advertising team

02/16/2012 | Advertising Age (tiered subscription model)

Amazon is hiring more sales and management professionals for its internal advertising force, but many other retailers prefer to outsource their campaigns to cut down on capital investment costs, Jay Habegger writes. Last year, Amazon started acquiring and selling ad space to third-party websites, along with customer and product data. "Online retailers are waking up to the significant revenue available to those who monetize their online data via ad sales. However, as they explore the ad-tech space, they find that the time and financial investment needed to build a media property that generates ad revenue is significant," he writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
TAX MANAGER
Ralph Lauren
Lyndhurst, New Jersey
Marketing Campaign Planner: Bloomingdale's, New York, NY
Bloomingdale's
New York, New York
MERCHANDISE BUYER - Run and Fitness
TJX Companies Inc.
Fort Collins, Colorado
Compensation Manager
TJX Companies Inc.
Framingham, Massachusetts
Product Manager
Crate and Barrel
NORTHBROOK, Illinois