Consumers tap mobile devices in stores for coupons, comparisons

02/16/2012 | MobileCommerceDaily.com

Location-specific ad messages are more likely to lead to action by 3 in 4 consumers, and about 1 in 5 use their mobile devices to search for coupons when visiting a store, according to the latest Mobile Audience Insights Report from JiWire. The study also found that the leading mobile activity in stores is comparison shopping across all ages and both genders.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY