How predictive analytics helps retailers influence customer habits

02/16/2012 | New York Times (tiered subscription model), The

Target is among companies that use predictive analytics to discover consumers' points of vulnerability to marketing. For instance, the retail giant collects data to anticipate the birth of a baby, knowing that's one of the points when women change deeply ingrained buying habits. Marketers are studying the science of how the brain works, particularly in regard to habits.

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New York Times (tiered subscription model), The

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