Study: Retailers' m-commerce sites still evolving

02/16/2012 | Direct Marketing News · Internet Retailer

About 68% of the top 100 online retailers have created mobile shopping applications and 59% have launched mobile sites, but many still have a long way to go when it comes to catering to tablet users, according to a survey done for Zmags. Most of the retailers use their existing e-commerce sites, which often provides a frustrating shopping experience, the study says.

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Direct Marketing News · Internet Retailer

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