How the Army got sweet on Pinterest

02/17/2012 | Atlantic Wire, The

The Army has embraced Pinterest, along with other social sites, as it seeks to improve its public image. Rebecca Greenfield argues that what's impressive is the way the Army puts different sites to different uses, using Twitter for news releases and Pinterest for softer content, such as images of patriotically decorated pastries. "It's really quite impressive for such an established, bureaucratic organization that one would assume would stink at the Web," Greenfield writes.

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