Australia leads the world in mobile search spending share

02/17/2013 | Marketing Mag (Australia) · ClickZ

Australian advertisers lead the world in the average percentage of their search marketing budget that is spent on on mobile search marketing, according to a report by Marin Software. Australian marketers, on average, are allocating 9% of their total search budgets to smartphones and 8% to tablets. The report also notes that mobile's share of paid-search clicks was highest in Singapore at 22.5%, followed by Australia at 21% and Japan at 16.2%.

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Marketing Mag (Australia) · ClickZ

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