Can the principles of sales be applied to teaching?

02/17/2013 | Education Week Teacher

Teaching has a lot in common with non-sales selling -- such as persuading, convincing and influencing -- asserts author Daniel Pink. In this interview, Pink suggests questioning that elicits active responses can engage students and help them develop their own intrinsic motivation. "The key to selling, in the broad sense of the word, is to create the conditions in which people summon their own self-directed reasons for reaching common ground," he says.

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