Focus on cruise-ship rescue pays off for CNN

02/17/2013 | New York Times (tiered subscription model), The · Adweek

CNN's strategy of focusing its coverage Thursday around the rescue of a stranded cruise ship in the Gulf of Mexico lifted its ratings over MSNBC and closed the gap with Fox News. CNN in prime time was up 62% to 1.03 million viewers on average from 8 to 11 p.m., compared with MSNBC, with 867,000 viewers on average, and Fox, with 2.14 million on average. CNN for the whole day scored 632,000 viewers on average, a 50% jump over a typical Thursday, compared with 535,000 for MSNBC and 1.38 million for Fox.

View Full Article in:

New York Times (tiered subscription model), The · Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY