More than 1 in 3 mobile ad campaigns used geofencing or geo-aware targeting in 2012, and increase from 17% in 2011, according to a Verve Mobile study. "As advertisers and marketers learn more about how to harness and implement the data, more sophisticated geotargeting is likely to get greater attention from verticals," this article notes.
Geofencing helps mobile marketers to find their way
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