How Coke ran out of tweets during the Super Bowl

02/17/2013 | Advertising Age (tiered subscription model)

Coca-Cola's Twitter-based Super Bowl campaign hit a snag when the drinks giant was barred from posting messages for two hours during prime time. Coke posted tweets thanking individual users for voting in an online game linked to its TV spot, but quickly exceeded Twitter's maximum-post threshold -- it had petitioned for a higher limit and even exceeded that -- and was frozen out of the service. The episode highlighted the difficulties brands can face when running major social campaigns, writes Cotton Delo.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX