"Intentional design" drives Wall Street Journal site for iPhone

02/17/2013 | Mobile Marketer

The Wall Street Journal has tailored its website so that when accessed by iPhone, it offers a customized experience similar to that available through the Journal's mobile application. Rather than employ a traditional responsive design, the paper wants to develop tailored mobile experiences for mobile platforms. "This is an approach to responsive design that we call intentional design -– design for the user experience in each environment," said Daniel Bernard, chief product officer of The Wall Street Journal Digital.

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