Marketers lead consumers when it comes to mobile interaction

02/17/2013 | DMNews

Marketers are considerably ahead of average consumers when it comes to following or liking brands on social networks, according to a study by ExactTarget. As such, they point the way to how brands can aspire to encourage consumers to interact and connect on their mobile devices, through social networks, by responding to e-mail appeals or other means. While marketers are often experimental by nature, it's important for them not to ignore feature phone users, who make up almost half of all mobile users, says ExactTarget's Jeffrey Rohrs.

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