Real-time marketing tips to build your company

Oreo's blackout-related tweet captured a lot of attention during the Super Bowl, and you can use a similar approach to build excitement for your brand, writes Ryan Caligiuri, founder of Ryan Caligiuri International. He recommends looking for ways to associate your brand with breaking news stories and trying to educate consumers. "Offer free white papers and training videos and, as a follow-up, provide the opportunity to take part in a paid training course," he suggests.

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